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Cyta Youth - Experiential Activation
Project type
Interactive Installation | Brand Activation
Date
July 2025
Location
Cyta Flagship Store, Nicosia, Cyprus
Role
Event concept & creative direction, experiential design, interaction design, and full technical development in TouchDesigner. Managed visual identity alignment, hardware integration, and on-site execution.
Creative direction and experiential design for an immersive event, including the concept and centerpiece interactive installation. The installation visualized participants’ personalities as unique animated auras, combining colors (emotional states) and visual styles (expressive energy) derived from a playful questionnaire. Using RFID tags, depth camera tracking, A.I generative live visuals and TouchDesigner, each participant triggered and interacted with their personalized aura on a large 8-meter screen.
